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International SEO

+1,600% organic traffic
English Academy · Manchester

From 1,000 to 17,000 monthly visits in 12 months. Ranking in 10+ Spanish-speaking countries.

2024–2026 · ongoing
🇬🇧 🇪🇸 +10 countries
Education · International SEO
+1,600%
Traffic growth
+3,233%
Organic impressions
+2,900%
Keywords ranked
10+
Countries ranked
1K→17K
Monthly visits
2K→60K
Total keywords
For privacy reasons, company names and sensitive identifying information are not disclosed.
Context

The starting point

The academy had limited online presence, a website with no SEO architecture and organic traffic stagnating around 1,000 monthly visits. The goal was to dominate the search space for English classes for Spanish speakers across multiple markets simultaneously, competing with local and global academies with much larger budgets.

The challenge

What needed solving

The main challenge wasn't just ranking in Spain, but creating an international strategy capable of capturing searches from Mexico, Argentina, Colombia, Chile and other Spanish-speaking countries, adapting content to each market's vocabulary and building domain authority from scratch.

Methodology

How we approached it

Complete website architecture redesign with thematic silo structure. AI-powered keyword research to detect search intent per market. Educational content blog published weekly. Strategic internal linking between landing pages, blog and course listings. Structured data implementation (schema Course, Organization, FAQ). Technical optimisation: Core Web Vitals, compression, lazy loading. CRM integration for lead capture and tracking. Conversion funnel and form redesign. hreflang implementation for Spanish-speaking markets.

International SEO Blog Structured Data CRM Internal Linking hreflang Funnel Web Redesign
Execution

Month by month: what was done

Months 1–2
Full technical audit. URL architecture redesign. AI keyword research. Competitor analysis by country.
Months 3–4
New landing pages by level and mode. Blog launch with 8 foundational articles. Base internal linking.
Months 5–6
Accelerated content publishing (+12 articles). Structured data implementation. Form optimisation. First 5,000 visits/month.
Months 7–8
hreflang for 10 countries. Geo-targeted content expansion. CRM integrated. 8,000 visits/month.
Months 9–10
Editorial link building. Multimedia content (downloadable guides). 12,000 visits/month.
Months 11–12
Position consolidation. Conversion audit and UX improvements. 17,000 visits/month. +3,233% impressions (1.3M).
2025–2026
Ongoing strategy. Expansion to new markets. Top position maintenance. Project active.
Results

The final numbers

1,000 → 17,000
Monthly organic visits
+1,600%
39K → 1.3M
Monthly Google impressions
+3,233%
2,000 → 60,000
Keywords ranked in top 100
+2,900%
10+
Spanish-speaking countries with active traffic
Real internationalisation
>120%
Estimated increase in qualified leads
Based on traffic increase + stable conversion rate
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