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Medical SEO

+5,400% organic traffic
Maxillofacial Surgeon · Madrid

From 200 to 11,000 monthly visits. National reference for maxillofacial surgery on Google Spain.

2024–2026 · ongoing
🇪🇸 Spain
Healthcare · Local & National SEO
+5,400%
Traffic growth
+9,900%
Impressions growth
+2,400%
Keywords ranked
200→11K
Monthly visits
10K→1M
Monthly impressions
800→20K+
Keywords in top 100
For privacy reasons, company names and sensitive identifying information are not disclosed.
Context

The starting point

A maxillofacial surgery practice with an excellent clinical reputation but zero digital visibility. Patient acquisition relied almost exclusively on word of mouth and specialist referrals. The existing website had serious technical errors and no content strategy.

The challenge

What needed solving

Medical SEO requires rigorously meeting Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards. The challenge was to rank a very specific medical specialty — with moderate search volumes but very high intent — against large hospitals and clinics with established marketing teams.

Methodology

How we approached it

Full technical audit with correction of all crawling and indexing errors. Content architecture design focused on pathologies and procedures. Medical blog with high-authority articles following EEAT guidelines. Schema MedicalClinic, Physician, MedicalProcedure and FAQPage implementation. Specific landing pages per procedure with advanced on-page optimisation. AI-powered keyword research segmented by patient type (urgent vs. planned). Lead capture strategy with online assessment forms.

Medical SEO EEAT Schema Markup Medical Blog Landing Pages AI Keyword Research Lead Generation
Execution

Month by month: what was done

Months 1–2
Technical audit. Critical error correction. URL architecture redesign. Specialist medical keyword research.
Months 3–4
New landing pages per procedure. Medical blog launch. Full schema markup. 1,000 visits/month.
Months 5–6
Blog content expansion. Advanced on-page optimisation. Speed improvements. 3,000 visits/month.
Months 7–8
Editorial link building with health media. Multimedia content. 6,000 visits/month.
Months 9–10
Conversion audit and UX form improvements. 8,500 visits/month.
Months 11–12
Top position consolidation. 11,000 visits/month. #1 in Spain for multiple key specialty terms.
2026
Active project. Position maintenance. Expansion to new pathologies.
Results

The final numbers

200 → 11,000
Monthly organic visits
+5,400%
10,000 → 1,000,000
Monthly Google impressions
+9,900%
800 → 20,000+
Keywords ranked in top 100
+2,400%
#1 Spain
Ranking for key specialty terms
National reference
>200%
Estimated increase in patient leads
Based on visits + form improvements
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