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+€2M revenue · 70% EBITDA · SEO only
Print on Demand Ecommerce · Personalisation

Over €2 million in revenue over 3 years. 70% EBITDA. 30+ countries. No paid media. SEO only.

2022–2025 · 3 years
🌍 30+ countries
Ecommerce · B2C · Print on Demand
+€2M
Revenue generated (3 years)
70%
EBITDA on sales
30+
Countries with active sales
€0
Investment in paid advertising
SEO
Sole acquisition channel
3 years
Sustained growth
For privacy reasons, company names and sensitive identifying information are not disclosed.
Context

The starting point

Print on demand personalisation ecommerce built on Prestashop with a radical premise: zero paid advertising investment. All growth had to be organic, sustainable and scalable. The target market was buyers in over 30 countries with high organic search potential for personalised products.

The challenge

What needed solving

Build a profitable ecommerce business in a competitive market (personalised products, print on demand) without relying on paid media. This required an extremely efficient SEO strategy, content creation at scale, impeccable technical architecture and long-term brand building.

Methodology

How we approached it

Prestashop architecture completely redesigned for SEO: clean URLs, product variant management without duplicates, correct canonicals. Blog with content for every personalisation occasion (gift, birthday, Christmas, etc.) and every market. Massive internal linking between related products and blog. Product, Offer, BreadcrumbList, FAQ structured data. Editorial link building strategy across media in multiple countries. Brand building through consistent content. hreflang internationalisation for 30+ countries. Continuous Prestashop Core Web Vitals optimisation.

Ecommerce SEO Print on Demand Prestashop International hreflang Blog at Scale EBITDA Brand Building Core Web Vitals
Execution

Month by month: what was done

Year 1 (2022)
Launch. Complete SEO architecture. Foundational blog. First international sales. €0 in ads.
Year 2 (2023)
Content acceleration. International expansion. New markets. Significant cumulative growth.
Year 3 (2024–2025)
Consolidation and optimisation. 30+ active countries. >€2M cumulative revenue. 70% EBITDA.
Results

The final numbers

>€2,000,000
Total revenue generated over 3 years
100% organic, no ads
70%
EBITDA sustained thanks to SEO channel efficiency
No paid media acquisition cost
30+ countries
With active sales and organic traffic
hreflang internationalisation
Prestashop
Platform optimised to the maximum for technical SEO
Refined proprietary architecture
€0 Ads
Total paid advertising investment over 3 years
100% SEO-first business model
Your company

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