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Hotel SEO

+140% organic visits · +300% impressions
Hotel Resort · Sierra de Madrid

From 2,500 to 6,000+ monthly visits. Active acquisition of corporate groups and international market.

2024–2025
🇪🇸 Spain · International markets
Hospitality · Multi-Market SEO
+140%
Traffic growth
+300%
Impressions growth
2.5K→6K+
Monthly visits
50K→200K+
Monthly impressions
B2B+B2C
Dual: corporate + leisure
Intl.
International traffic activated
For privacy reasons, company names and sensitive identifying information are not disclosed.
Context

The starting point

A hotel resort with good occupancy but heavily dependent on OTAs (Booking, Expedia) and travel agencies. The organic channel wasn't generating enough direct traffic, nor was it capturing corporate leads in a structured way.

The challenge

What needed solving

Build a dual SEO strategy: on one hand, capture the leisure segment with searches for getaways and rural tourism in the Sierra de Madrid; on the other, position the hotel for corporate searches (conference rooms Madrid sierra, corporate event hotel, etc.) and directly capture group and event leads.

Methodology

How we approached it

Blog with experience articles, routes and getaways in the Sierra de Madrid. Internal linking between blog articles and room, restaurant and spa pages. Multilingual content to capture international tourism (English, French, German). Specific corporate events and meeting room pages with request forms. Technical and speed improvements. Structured data for hotel and service offerings. Reputation management on Google, TripAdvisor and Booking.

Hotel SEO Blog Multilingual Hotel Schema B2B Lead Generation Online Reputation Corporate Events
Execution

Month by month: what was done

Months 1–2
Audit. Dual keyword research (leisure + corporate). Content architecture redesign.
Months 3–4
Experience blog. Corporate pages. Content in English and French. 3,500 visits/month.
Months 5–6
Blog acceleration. Schema markup. Active reputation management. 4,500 visits/month.
Months 7–9
German content. Link building. Corporate conversion optimisation. 5,500 visits/month.
Months 10–12
Consolidation. 6,000+ visits/month. 200K+ impressions. Recurring corporate leads.
Results

The final numbers

2,500 → 6,000+
Monthly organic visits
+140%
50,000 → 200,000+
Monthly Google impressions
+300%
3 languages
Active international content (EN/FR/DE)
Qualified foreign traffic
+200%
Estimated corporate leads (meeting rooms and events)
Direct channel without intermediaries
Your company

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