From 300 to 2,000+ monthly visits. Local SEO by municipality. Content strategy activated at the key moment.
A solar panel installation company with national coverage but limited online presence beyond major cities. The solar energy market in Spain is experiencing a demand boom, with increasingly environmentally conscious consumers and a favourable regulatory environment.
Local SEO for solar installers requires ranking in hundreds of municipalities simultaneously, as users search for installers near their location. Competition from large energy companies and franchises is enormous. The project also included a unique development: the national electricity blackout of April 2025, which spiked interest in solar self-consumption.
Scalable local SEO strategy: creation of municipality-specific landing pages with unique content (not duplicated). Website redesign with new installation-type landing pages. Blog with informational articles and energy news. LocalBusiness structured data with geographic coverage. Core Web Vitals technical improvements. Optimised quote request forms. Reactive content strategy for the April 2025 blackout: article published within hours that captured massive traffic at a moment of peak purchase intent.
First meeting at no cost. We'll tell you in 45 minutes if we can replicate these results.