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Industrial SEO

+316% organic visits · +566% impressions
Aluminium Profiles Manufacturer

From 1,200 to 5,000+ monthly visits. B2B ecommerce boosted with technical and product SEO.

2024–2025
🇪🇸 Spain
Industry · B2B Ecommerce SEO
+316%
Traffic growth
+566%
Impressions growth
1.2K→5K+
Monthly visits
30K→200K+
Monthly impressions
B2B
Industrial ecommerce
UX/UI
Catalogue redesign
For privacy reasons, company names and sensitive identifying information are not disclosed.
Context

The starting point

An industrial company with an extensive catalogue of aluminium profiles but poor online visibility. The website was technically deficient, with duplicate URLs, thin content on product pages and no SEO-optimised category structure.

The challenge

What needed solving

Industrial and B2B ecommerce websites present unique SEO challenges: massive catalogues with duplicate content potential, very similar product pages and customers searching with highly specific technical terminology. Additionally, the B2B sales cycle requires building trust and authority before conversion.

Methodology

How we approached it

Exhaustive technical audit with correction of duplicates, canonicals and URL structure. UX/UI improvement of catalogue and product pages to reduce bounce rate. Unique technical content on each product page. Blog sections with technical application guides. Internal linking between product categories and technical blog articles. Product, Organization, BreadcrumbList structured data. Core Web Vitals optimisation (critical for ecommerce). Advanced technical SEO: product sitemap, pagination, filter pages without duplicates.

Industrial SEO B2B Ecommerce Technical SEO UX/UI Technical Blog Structured Data Core Web Vitals Product Catalogue
Execution

Month by month: what was done

Months 1–2
Technical audit. Duplicate and canonical correction. URL architecture redesign.
Months 3–4
Catalogue UX/UI improvements. Unique product page content. Structured data. 2,000 visits/month.
Months 5–6
Technical blog. Strategic internal linking. Optimised Core Web Vitals. 3,000 visits/month.
Months 7–9
Content expansion. New optimised categories. 4,000 visits/month.
Months 10–12
Consolidation. 5,000+ visits/month. 200K+ impressions.
Results

The final numbers

1,200 → 5,000+
Monthly organic visits
+316%
30,000 → 200,000+
Monthly Google impressions
+566%
B2B Ecommerce
Organic channel as main source of qualified leads
Reduced dependency on sales reps
>250%
Estimated increase in online quote requests
Based on traffic increase + conversion improvements
Your company

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