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Ecommerce SEO

+700% traffic in 3 months from launch
Vehicle Parts Ecommerce

From 1,000 to 8,000 visits in the first 3 months. 90K → 250K impressions. 200K+ references.

2024 · 3 months (launch)
🇪🇸 + Multi-country
Automotive · SEO + Ecommerce
+700%
Traffic growth (3 months)
+178%
Impressions growth
1K→8K
Monthly visits (month 3)
90K→250K
Monthly impressions
200K+
Catalogue references
Multi-country
Multilingual from day 1
For privacy reasons, company names and sensitive identifying information are not disclosed.
Context

The starting point

A new vehicle parts ecommerce facing the challenge of competing against established distributors and marketplaces like Amazon or eBay from day one. The catalogue has over 200,000 references, requiring a very specific technical SEO strategy for managing such page volume.

The challenge

What needed solving

Scale quickly with a launch ecommerce in an ultra-competitive sector. The SEO strategy had to generate qualified traffic from month one, efficiently manage 200K+ product pages without creating duplicates, and ensure the multilingual architecture worked correctly from launch.

Methodology

How we approached it

SEO architecture designed before launch: URL structure, categories, pagination and filter management without duplicates. Product pages with unique content generated with AI assistance at scale. hreflang implementation for multiple languages and countries from day 1. Product and Offer Schema on every page. Dynamic XML sitemap for 200K+ products. Critical speed optimisation for ecommerce. Content strategy: maintenance blog and parts guides. Initial linkbuilding to gain authority quickly.

Ecommerce SEO Multilingual hreflang Product Schema Massive Catalogue Launch Automotive Blog Core Web Vitals
Execution

Month by month: what was done

Pre-launch
SEO architecture design. Keyword research for 200K+ products. Multilingual structure.
Month 1
Launch. 1,000 visits. Mass schema markup. Dynamic sitemap. Accelerated indexing.
Month 2
Key page optimisation. Active blog. 4,000 visits. 150K impressions.
Month 3
Indexing acceleration. Link building. 8,000 visits. 250K impressions.
Results

The final numbers

1,000 → 8,000
Organic visits in month 3 from launch
+700%
90,000 → 250,000
Monthly Google impressions
+178%
200,000+
Product pages efficiently indexed
No duplicates or cannibalisation
Multi-country
Presence in multiple languages/countries from launch
Correct hreflang architecture
Your company

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