Managing Partner · Vekts Lab
Oslo · Valencia · London
Available
Miguel Mazarío
Styrets leder · Vekts Lab AS / CEO · Indexa Agency / CEO · The Unique Poster / SEO Lecturer · EDEM
0+
Years of experience
0+
Companies founded
0M€
Revenue generated
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Countries served
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01 — Projects

Companies he has
built

Strategic consulting · Oslo / Valencia / London
Vekts Lab
Strategic consulting firm with presence in Oslo, Valencia and London. Real execution, operational integration and a Nordic investment vehicle. We don't deliver reports — we execute alongside the founding team until the numbers change.
Styrets lederManaging PartnerOsloB2B
vektslab.com
SEO Agency · Since 2022
Indexa Agency
SEO and web design agency specialised in high-traffic projects, international SEO and UX/UI.
CEOSEOUX/UI
indexa.agency
E-commerce · Lanzadera · 2021
The Unique Poster
Custom star maps and personalised artwork. 100% handcrafted in Valencia. Backed by Lanzadera.
CEOD2CLanzadera
theuniqueposter.com
02 — Areas of expertise

20+ years
perfecting

01
International SEO
Strategy and SEO execution in 20+ countries. Web architecture, link building, technical analysis, WPO and keyword research for high-traffic projects.
AhrefsSEMrushGSCScreaming Frog+1M sessions/mo
02
UX / UI Design
Conversion-focused interface design. Responsive design, design systems, wireframes and prototyping for high-traffic sites and e-commerce.
FigmaResponsiveHotjarCRO
03
Digital Strategy
Online marketing direction: SEO, SMO, content, campaigns and integrated web analytics. From visibility to revenue.
GA4GTMContent Strategy
04
Team Management
Coordination of marketing departments, design and development teams. Certified Product Owner with Scrum methodology on high-ROI projects.
ScrumJiraConfluenceCSPO
05
E-commerce & D2C
Building and scaling online stores. Product, brand, SEO, logistics and shopping experience. WooCommerce, Prestashop and custom development.
WooCommercePrestashopD2C
06
Teaching & Lecturing
Lecturer at the Master's in Digital Marketing & Sales at EDEM (Valencia) since 2022. Module: International SEO and e-commerce SEO.
EDEMMaster MKTInt. SEO
03 — Professional career

20+ years
building
from scratch

From graphic designer to Managing Partner. Every company, project and team has left something that today defines how Miguel understands business.
Leadership & Management
SEO & Marketing
Design & Frontend
Product & Teaching
Jan 2026 — Present Current
Styrets leder
Vekts Lab AS · Oslo, Norway
Chairman of the board of Vekts Lab AS. Strategic oversight across Oslo, Valencia and London, management of the Nordisk Boreal Kapital investment vehicle and portfolio expansion within the Nordic ecosystem.
ManagementOsloNBKStrategy
May 2022 — Present · 4+ years Current
CEO · Founder
Indexa Agency · Oslo / Valencia
Founder and CEO of Indexa Agency. Team covering SEO, AI, WordPress, Prestashop, CRM and UX/UI. Strategic direction of clients on high-traffic projects.
SEOAgencyUX/UIAI
Jan 2021 — Present · 5+ years Current
CEO · Founder
The Unique Poster SL · Valencia · Lanzadera
Founder and CEO. E-commerce of custom star maps and personalised artwork, entirely made in Valencia. Backed by Lanzadera.
E-commerceD2CLanzadera
Mar 2022 — Present · 4+ years Current
SEO Lecturer
EDEM Business School · Valencia
Master's in Digital Marketing and Sales. Module 6: International SEO — search engine optimisation and e-commerce SEO.
TeachingInt. SEOMaster's
Nov 2018 — Apr 2026 · 7 years 6 months
Senior SEO Consultant · Freelance
miguelmazario.com → Indexa Agency
10+ years as a leading SEO consultant. Technical audits, keyword research, WPO, link building and multi-country. Now integrated under Indexa Agency.
Technical SEOLinkBuildingWPO20+ countries
Oct 2019 — Dec 2020 · 1 year 3 months
CEO · Founder
Luque Ventures SL — Brudett · Castellón
Director of Brudett, an online jewellery store. Stylist-curated selection, 24/48h logistics across Spain and Mallorca.
E-commerceJewellery D2C
Apr 2019 — Oct 2019 · 7 months
Head of SEO
Allogiocases · Sabadell
On/off-page SEO management, multi-country development and responsive UX/UI design.
Multi-country SEOUX/UI
Jul 2018 — Apr 2019 · 10 months
Head of Digital Media
Project Lobster · Valencia
Responsible for digital marketing, SEO and content strategy. KW Research, LinkBuilding, web analytics and responsive design.
Digital MarketingSEOContent
Nov 2017 — Jun 2018 · 8 months
SEO Specialist
Time For Now LTD · Valencia
International SEO in 20+ countries. In 6 months: ×2 organic traffic with +1M sessions/month on average.
Int. SEO×2 traffic20+ countries
Jan 2017 — Oct 2017 · 10 months
Product Owner
Reto Global Solutions · Barcelona
Scrum implementation. Product Backlog (Jira/Confluence), MoSCoW prioritisation and SEO oversight across multiple projects.
Product OwnerScrumJira
Apr 2014 — Oct 2017 · 3 years 7 months
Marketing Manager & Senior UX/UI & SEO
Reto Global Solutions · Barcelona
Online Marketing coordination: SEO, social media, web design, content and analytics. SMO, landing page optimisation and link building.
Marketing ManagerSEOUX/UI
Aug 2013 — Apr 2014 · 9 months
UX/UI Web Designer
Grupo Hotusa · Barcelona
Responsive design for Eurostars Hotels, EXE Hotels, Grand Marina and IGM. UX on the booking process and CMS admin panels.
UX/UIHotusaResponsive
Jun 2013 — Aug 2013
Graphic & Web Designer
Unit Elements · Barcelona
Landing pages, newsletters and brand guidelines for Garmin, Pirelli and Arola.
BrandingLanding Pages
Nov 2012 — May 2013 · 7 months
Graphic & Web Designer
Promotourist · Barcelona
Corporate identity (current Promotourist Lab logo), dossiers for trade shows. Clients: Ribera del Duero, Andalucía, Andorra, Visit Panamá.
BrandingTourismIdentity
04 — Certifications

Validated training

Certification
Issuer
Year
Certified Scrum Product Owner (CSPO)
Scrum Alliance
2017
Certified Expert Scrum Foundations
EuropeanScrum.org
2017
Certified Expert Scrum Master (CSM)
EuropeanScrum.org
2017
Motivation Techniques & Effective Negotiation
Sotom Consulting
2016
Project Management with Microsoft Project 2013
Sotom Consulting
2016
Project Direction & Management
Sotom Consulting
2016
Team Building · Goal-Oriented Leadership
Sotom Consulting
2016
Work together
Got a project
to
scale?

First conversation at no cost. Miguel will tell you in 30 minutes whether he can help you — and if he can't, he'll tell you who can.

Write to Miguel Meet the team